Learning From The Experience Of Others

Are you reinventing the wheel when it comes to your internet strategies?

A company’s web site and internet strategies will go through an evolutionary process that involves ongoing small improvements in addition to major redevelopments.

Those of you who have tried it will agree; the most laborious part of the evolutionary improvement process is spent in the development of new strategies and plans, rather than the actual implementation of those plans.

Amazingly, most businesses tackle this planning process alone.

Going it alone can be a daunting process. How do you know what to change? Why you should change it? and How to change it?

Many companies don’t know, so they simply re-invent their own wheel every time they make a change. Their degree of improvement is then stifled by their own experience and knowledge.

Learning from the experience of others is where the greatest leaps will be made.

The information offered by ‘people who have been there and done that’ can be invaluable for all businesses, no matter where they find themselves on that internet evolutionary path.

Makes sense doesn’t it, but where do you find this community of people who openly share their internet experiences? On the internet of course!

If you’ve had a question about internet strategies or web site design, chances are someone else has already asked that question and the answer is already available on the internet.

You can find an abundance of online resources freely available or available at minimal charge. And even better, much of the information is written in easy to understand language by every day people, not just by jargon wielding specialists.

You can find specialised e-newsletters, e-books, online forums and teleconferences.

Whether you’re thinking about making some site or strategy changes shortly, or simply want some inspiration, this process of learning from the experience of others by reading e-newsletters and participating in forums should be part of your web site routine.

Your first step should be to subscribe to some free e-newsletters. That will allow you to become more familiar with the type of information available and the topics that are relevant to you.

Visit www.iEntry.com to see their long list of e-newsletters covering a wide range of topics for small business owners and web masters.

Other e-newsletters that you can try are E-commerce Guide (http://e-newsletters.internet.com/), High Rankings Advisor (http://HighRankings.com) and WebProNews.com.

Once you know the type of information that is of interest to you, you can then join some online forums.

Entry to most online forums is free and you don’t need any particular experience or qualifications to join. You simply need to register and you can then access the online forum whenever you like.

The majority of forums are segmented into specific topics of interest. Registered members are then able to post a question online requesting other members to answer and share their experience. The questions and answers from other members can then be viewed by all members.

You can find forums on a wide range of internet topics including e-commerce strategies, site design, hosting, search engine optimisation, pay per click advertising and programming languages.

Forums that you can try include SiteOwners.com, WebMasterWorld.com and WebMasterForum.com

There are many others and these are not necessarily the best, they are simply a starting point for you.

To find other forums, newsgroups and e-newsletters do a Google search on the topic that you are interested in.

Finally, a cautionary note about using forums. You will need to manage your time well when using forums; otherwise you can easily find yourself wading through the endless posts and pieces of useful information for hours on end.


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Sharon Wild writes ecommerce articles for Qld Business Review, she is also Strategy & Marketing Director of e-JAZ.com.au

Sharon Wild
Strategy & Marketing Director of e-JAZ, Sharon has been involved in the e-commerce community for several years. She successfully manages Australia's largest online jewellery store, Gillett's Jewellers.

Sharon can be contacted via email on sharon@e-jaz.com.au